• 08/04/2015 7:42 PM | Deleted user

    Best Practices to maximize your experience while saving time and effort.

    After you have “decompressed” from the photo shoot - it’s time to import your images into Lightroom, and begin the thankless task of picking the “keepers” from the “soon to be deleted.” 

    After talking to several wedding and event photographers - there is a huge agreement regarding two factors involved in the process of culling your photos. First, EVERYONE absolutely hates this process and secondly, it is a real time-hog. 

    In fact, I felt the same way until I was tutored in this process by one of the most successful photographers on the West Coast. They guided me in a few basic principles that have really streamlined my business and allowed me to cut down the culling time dramatically. 

    To employ this process you have to adopt a few basic “leaps of faith.” First of all, you need to know and believe that your first instinct in selecting “keepers” from the rest is always right. There is no room for “maybe, if I work REAL hard, I can save this image.” The second principal is there are only two choices - keep or discard - just make the decision quick and with conviction. 

    OK, if you’re still reading this and you have made this leap of faith then on to using Lightroom (in a very special way) to make this a quick process…in Lightroom there is the ability to use “white” flags”, “black flags”, stars and colors to “code” photos. For now all we are going to concern ourselves with are the white flags and the black flags. It probably makes sense to everyone to know that we are going to use the “white flag” as a “keeper” and the “black flag” as a reject. OK….once you have imported the images into a folder in Lightroom select the first image in the group and hit the “f” key which will allow the photo to fill the screen. Now for the “new” part…while the image is on the screen - take your left hand and hold down the “command” key (on a Mac) or the “ctrl” key on a PC - and with your right hand press either the “up-arrow” or the “down-arrow” key. Obviously, the up-arrow key is for “keeper” - white flag and the down-arrow is for discard - black flag. NOTE: this hitting the down-arrow key will only place the black flag on the image it will NOT discard it. (see photo of the culled gallery below). 


    After you have hit the up-arrow or the down-arrow key, hit the right-arrow key to progress through the gallery. Of course, you can hit the left arrow key to “back-up” through the gallery (try to resist the temptation to second-guess yourself). Keep going through the gallery using the up/down/right arrow keys. You will be amazed at how fast you can get this process done. 

    After you have made your decisions, hit the “f” key again to return to the “normal” Lightroom view and use the thumbnails to review your work. You’ll notice the flags and the fact that the black flagged photos are “grayed” out. You should now select all of the white arrow images and create a “Collection” so you can concentrate your retouching work on them. Good luck and we’ll talk about the next Lightroom Speed Tip next week!

  • 11/30/2014 4:58 PM | Duane Murphy (Administrator)

    If your currently with PPOC You've seen the benefits of PPOC. Now tell your friends!

    If you are an Aspiring, Professional, or Weekend Photograher you can not find a better place to talk shop, I mean photography! To see some of the Nations Greatest photographers and speakers, like Arthur Rainville and Kristi Sutton-Elias, see our event calendar for a complete list.

    We know there are lots of places to get education, and with every YouTube video, Every Creative Live session, you will have more questions, questions that we love to discuss and talk about in person.

    For anybody who is looking to build a business, you will also have questions, marketing, pricing, how to find clients... You can post in discussion groups, only to have to post and repost to get your meaning across, then get answers from, well who?? Our members are live people that you get to know, people in all aspects of this industry. In short you can read this article or you can decide to come check us out!!

    We know it can be a bit daunting to walk into a room on your own, so we are doing 2 things to make it easy, 1) Introuduce yourself as a new member and anybody at our meetings will introduce you to a member of our Board of Directors, Fact is we were all new at one time, 2) We doggies that you bring a friend, if you like what we have to offer, between now and December 31st, you may both join for the price of one!!

    Renew your membership before 12.31.14 and receive $20 off the Standard Professional membership price, or $40 off the Premium Professional membership price.

    Alternatively you may: Renew your membership and bring in a new or non-current member at 2 for the cost of 1 Standard Membership price.

    Benefits: Education, Networking, Image Competition and Listed in Orange Counties Top Find a Photographer Database, searchable by Name, Location or Photographic Specialty.

    To our current members, be sure to check YOUR information here.

    To get started see Vivien Olsen at our next event or Sign up here.

  • 11/30/2014 4:47 PM | Duane Murphy (Administrator)

    Mark you calendars, January 22, 2015 is a date that you will not want to miss!! PPOC Awards Banquet and Installation dinner is being held at the easy to get to Studio Exchange in Santa Ana.

    We know that the Holidays will soon pass, however, we have an unbelievable gift to share! The Amazing team of Arthur Levi Rainville and Kristi Sutton Elias will help us find our own creative styles and supply us with plenty of hugs. Learn how these two incredible artists have created and thrived in markets past and more importantly in today's economy and market.

    Take advantage of Last Minute Membership Specials. Why go it alone? PPOC Offers fantastic opportunity for todays photographers. With all that's on the in internet, we have proven time and time again that we are the resources for successful photographers who understand the value of professional relationships and personal friendships that can only come from an environment like ours.

    Best of the Best results will be revealed! Come see who the honor goes to!

    Find out who the OC Photographer of the year will be?

    Dinner will be served from 6-7pm. Registration STRONGLY RECOMMENDED for this event; CLICK HERE

    Meet your 2015 PPOC Board of Directors, they want to get to know each and every one of you...

  • 11/29/2014 5:40 PM | Duane Murphy (Administrator)

    In order to allow more time for family traditions, PPOC will be Dark during the month of December. We look forward to seeing you on January 22nd, at the Studio Exchange in Santa Ana, for our Membership drive and Awards Gala!!

  • 11/12/2014 5:43 PM | Duane Murphy (Administrator)

    PPOC Would like to congratulate Jerry Stevenson for his Best of Show image: Portrait of Jason LaMotte.

    The riveting stark beauty of this image captures the viewer's attention. Beckoning the eye to explore the depth of the creation. From the intense direct gaze, the subtle lighting of the cervical vertebrae to the displayed vitality in the classically posed hands. Jerry's ability to evoke strength through vulnerability commands the viewer to stop and take in the moment.

    PPOC would also like to congratulate all of our meriting participants. You can see all of the meriting images here.

    Our first Image Competition is set for February 11, 2015. Don't wait, get to work on your favorite images NOW!

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